Reflection & Conclusion
From our extensive analysis we have identified that the Speedo LZR Racer is a leading product innovation. Despite experiencing difficulties through the FINA Ban, Speedo was able to effectively react, releasing the legal FastSkin III in response. As a result we conclude that Speedo as a business is one of the most innovative companies in the sporting industry.
As a group, we found that the Speedo LZR Racer as a product, really acted as a learning curve in our study of innovation theory. Whereas many consider innovation to be limited to success, the LZR is a perfect example of innovation failure and the influence governing bodies can have on innovation success and dominant design within an industry. We really feel that we had a unique insight into innovation from a completely different angle.
As a group, we found that the Speedo LZR Racer as a product, really acted as a learning curve in our study of innovation theory. Whereas many consider innovation to be limited to success, the LZR is a perfect example of innovation failure and the influence governing bodies can have on innovation success and dominant design within an industry. We really feel that we had a unique insight into innovation from a completely different angle.
From our experience and learning we also decided to be innovative ourselves when designing our website. Whilst we have used different forms of media across a number of different platforms, we also included primary research through our interview with Jim Patterson (Lancaster University Swimming Vice-Captain) and our own Product Testing.
In addition, our project also reacts to current digital innovative trends. Our website is fully functional across all desktop and mobile devices, as shown below.
In addition, our project also reacts to current digital innovative trends. Our website is fully functional across all desktop and mobile devices, as shown below.